The Merchants Row Master Plan - April 2010

Merchant's Row Master Plan 2010

The Merchant's Row and Enterprise Alley area of our downtown is a significant parking reservoir for the downtown.  By virtue of its parallel orientation to Main Street, it also provides an alternative, parallel circulation to Main Street.  For a number of years, the City has considered various options to improve the Merchant's Row parking area.  The 2008 fire, and subsequent demolition of the All Fired Up restaurant and the then potential City purchase of building at 16 Enterprise Alley provided a significant opportunity to look at the area once again to develop a plan for improved vehicular, pedestrian, bicycle and service circulation in the area.

The purpose of this master plan is to enhance the organization and design of the area.  it provides the overall vision and strategy for the area.  Note, this plan does not represent detailed construction documentation for the area.

The Enterprise Alley portion of this project was completed in 2017.  Enterprise Alley is that portion that runs between Granite Street and Depot Square.

The city continues to find funding for the remaining portion of the Merchants Row project.